Service Overview
We develop social media marketing programs aligned to your funnel — educating prospects, nurturing trust, and driving conversions through organic and paid social touchpoints on LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
Algorithm changes and ad costs shift constantly. We build content pillars and paid structures that adapt — balancing thought leadership, product storytelling, and retargeting sequences tied to site conversions.
Why TechDigitally
Our social team has grown B2B LinkedIn followings into lead sources, scaled DTC brands on Instagram, and managed six-figure paid social budgets with disciplined creative testing.
Who This Service Is For
Best for brands that need consistent thought leadership, product awareness, or community engagement without hiring an in-house social team.
What You Receive
Deliverables are structured for transparency — you always know what we are building, measuring, and optimizing each month.
Key Features & Deliverables
- Platform-specific content strategy and channel selection
- Editorial calendar and creative briefs
- Short-form video and carousel creative direction
- Community management and response protocols
- Paid social campaign setup and optimization
- Influencer and partnership outreach
- Social listening and sentiment tracking
- Cross-channel reporting tied to site conversions
Our Delivery Process
- Audience and competitor social audit
- Brand voice and content pillar definition
- Production sprint and publishing workflow
- Bi-weekly performance optimization and creative refresh
Expected Business Outcomes
Stronger brand recall, higher engagement rates, and social traffic that converts through retargeting and aligned landing page experiences.
Frequently Asked Questions
Which social platforms should my business prioritize?
B2B brands often lead with LinkedIn and YouTube. B2C and lifestyle brands focus on Instagram, TikTok, and Facebook. We recommend platforms based on where your buyers spend time and engage — not trends alone.
Do you create social content or only manage ads?
We offer full-service organic content, paid campaigns, or hybrid programs. Creative direction, copywriting, and asset specs are included based on your retainer scope.
How do you tie social media to revenue?
UTM tracking, pixel events, CRM integration, and landing page message match connect social engagement to leads and sales. We report cost per result, not just likes and impressions.
What is included in community management?
We monitor comments and DMs, apply brand voice guidelines, escalate support issues, and document FAQs that inform content and product teams.
Can you manage influencer partnerships?
Yes. We identify partners, negotiate deliverables, ensure FTC-compliant disclosures, and track campaign performance against awareness and conversion goals.
Build Authority on Social Channels
Book a social media strategy call. We will review your channels, competitors, and content opportunities.
